It's hard to believe more than 100,000 children are reported missing every year in one of the most advanced countries in the world. But it's also true. It's a nationwide problem and to solve it we needed a nationwide solution: Deutschland Findet Euch, Germany's biggest search party. We centralized all efforts on Facebook, where most Germans have accounts, and created various tools to help the search. Brands, celebrities, and football players supported our cause, helping gather 100,000 people on the search for the country's children.
THE MISSING ADD-ON
Part of the "Deutschland Findet Euch" integrated campaign. The MISSING ADD-ON was one of the campaign most powerful tools: a simple browser add-on that blanked out banner ads and replaced them with missing children's notices.