Experience it @ imabandi.to
Twenty Øne Piløts’ latest concept album, Trench, centers around a fictitious world wherein nine bishops keep its population suppressed in a dark, dystopian city known as Dema. A contrarian organization, known as the Banditos, have banded together to escape the bishops’ suppression and seek to find freedom within Trench.
To bring this world to life, we partnered with the band to create an immersive music video experience for their song “Banditø,” allowing fans to escape Dema and explore the world of Trench for themselves.
The BANDITØ experience recreated hyper-graphic scenes from the band’s previous music videos, allowing fans to discover flashbacks from Dema, travel through portals and unveil fellow Banditøs. Fans were treated to five hidden content pieces explaining the meaning behind the band’s symbols and a badge at the end. The experience brought in over 500,000 unique visitors in the first week, averaging four minutes each session.